This year, Google Maps Platform commissioned global market intelligence provider International Data Corporation (IDC) to survey over 1,300 business leaders about the impact geospatial and location intelligence is having on key aspects of business performance. Spanning eight countries, the survey looked at the impact of investing in location and geospatial technology, data, or capabilities such as Point of Interest (POI) data, Imagery, and Imagery data. Businesses reported several benefits including increased revenue and productivity, cost savings, and enhanced customer services.
- Insights about how investments in geospatial and location intelligence are driving significant improvement in KPIs for businesses worldwide
- The most important areas to integrate with geospatial and location intelligence technology
- Examples of how to optimize customer experiences
- And more